Business Spotlight

June Business Spotlight

Brio Brio Bakery & Cafe

The aroma of freshly baked brioche greets you before you even step through the doors of Brio Brio Bakery & Cafe. And if you happen to stop by during a weekend morning rush, don’t be surprised to find a line out the door—Lake Forest locals know there's something special baking inside.

That “something special” begins with Naoko and her husband, Ryuji, the co-owners of Brio Brio. Originally from Japan, the couple moved to New York in 2013. Shortly after settling in, Naoko found herself missing the kind of bakeries she grew up with—places known for their exceptional quality, attention to detail, and use of natural ingredients. Inspired by that gap, she began experimenting at home. When she first baked brioche bread, her husband was blown away. That one loaf sparked a passion, and in 2020, despite the challenges of the pandemic, Brio Brio Bakery & Cafe officially opened its doors.

Choosing Lake Forest as the home for Brio Brio was the result of thoughtful consideration and persistence. As newcomers to the U.S., Naoko and her husband encountered the typical challenges of securing a commercial lease, especially as small business owners just starting out. Lake Forest stood out not only for its accessibility and affordability, but also for its ideal location-right between Irvine, where they had initially searched, and Mission Viejo, where they were living. They also saw potential in the city’s growing residential community and believed it was the right place to introduce a bakery focused on high-quality, handmade goods.

What truly sets Brio Brio apart is their commitment to quality and authenticity. Every item on the menu is made in-house using thoughtfully selected ingredients like organic produce, cage-free eggs, European butter, and premium matcha imported from Japan—hallmarks of the high standards behind everything they serve. The care that goes into each product, from their signature brioche to their sandwiches and pastries, is evident in every bite. Naoko and her team believe that using the best ingredients and thoughtful preparation is what makes their food stand out, and their growing customer base clearly agrees.

While the food at Brio Brio speaks for itself, Naoko and café manager Mao agree that the true heart of the business is their staff. Every team member embodies the Japanese spirit of kindness and hospitality, creating a warm and welcoming experience for every customer who walks through the door

Brio Brio Bakery & Cafe is more than a place to grab a pastry—it's a celebration of quality, culture, and community. Whether you’re stopping in for a cup of matcha or discovering a new favorite brioche, you’ll be welcomed like family.

To celebrate their loyal community, Brio Brio is offering a free drink with purchase to any customer who shows proof of this newsletter spotlight for the next month. Stay tuned to their website and social media for information on celebrations planned this summer in honor of their upcoming fifth anniversary.